Brand Identity & Website
Burchfield Penney Art Center
Over nearly two decades, we’ve had the privilege of shaping how the Burchfield Penney Art Center presents itself to the world. From their grand opening campaign in 2008 to the complete brand and digital overhaul launched in 2020, White Bicycle has served as a creative partner across every facet of the brand.
To discover and rediscover. To imagine and reimagine. To connect and reconnect. To change over time, with the times. Inspired by the moment but never stuck in it.
The Burchfield Penney is Buffalo’s art center—your art center—a celebration of Charles Burchfield’s vision and the art and artists of our region. Act and react. Connect and reconnect. And never be the same.
In 2020, we led a full brand refresh and strategic repositioning—culminating in a new theme, Never be the same, and a fully rebuilt website housing over 26,000 pages of content. The result is a more dynamic, visitor-focused expression of the Center’s identity—built to reflect the Center’s mission and the legacy of Charles E. Burchfield.
