The Beer Keep
Brand Identity
Ppppssscht.
The Beer Keep is a laid-back hangout with a monomaniacal intensity for all things beer that opened in the heart of Buffalo’s Elmwood Village in the summer of 2021.
The Beer Keep brand identity is inspired by one thing—the glorious, celebratory (and sometimes relieving) onomatopoeic sound of a can opening.
From that crack forward, the identity expands into a set of icons and brand elements to rule the kingdom of beers through tee shirts, coasters, menus, and more—uniting a thirsty community that knows one thing for sure: More beer. More better.
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