Lexington Co-op
Website
The Lexington Co-op is a 52-year-old, community-owned, community-grown market with two locations serving the City of Buffalo. Today, the Co-op is proud to be 20,000 owners strong, focused on building a strong local food system in partnership with farmers, food producers, and local non-profits.
White Bicycle partnered with the Lexington Co-op to refine and strengthen its digital presence through a comprehensive website redesign. The updated site reflects a more cohesive and contemporary expression of the Co-op’s identity, ensuring it resonates with both new and returning audiences. Built for clarity and accessibility, the platform helps users quickly find what they need—while subtly reinforcing the core idea that the Co-op remains one of the most meaningful places to shop local.
The Lexington Co-op is the place to go for your everyday needs. But the Co-op is much more than that. The experience at the Co-op is special—the food is fresher, the people are kinder, and the impacts are greater. Perhaps most importantly, Everyday Made reflects the extraordinary experiences that are everyday consistent, everyday amazing, and everyday ownable, only at the Co-op.
“Everyday Made” emerged from a deep dive into the Co-op’s values, customer experience, and community role. Through collaborative workshops, audience insights, and creative exploration, we uncovered a unifying theme that speaks to both the practical and personal reasons people choose the Co-op. The result is a vibrant, ownable brand expression that elevates the everyday—only at the Lexington Co-op.
