Brand Positioning & Identity
Field & Fork Network
Our collaboration with Field & Fork Network delivered more than a new brand—it equipped their team with strategic clarity, new tools, and confidence to continue to lead in shaping food equity programming across New York State. Through interviews, audits, and earned understanding, we uncovered key insights that shaped a focused a brand position and voice. We created a comprehensive messaging platform, a professional visual identity, and a clear set of brand guidelines. The work concluded with a tactical rollout plan and essential collateral—ensuring the new brand wasn’t just defined, but ready to work.
Field & Fork Network is a leading farming and food nonprofit dedicated to growing, strengthening, and connecting food systems throughout New York State.
Field & Fork Network continuously tends our shared food system by connecting producers, sellers, and the public to ensure agricultural businesses thrive and everyone has access to local, affordable produce that contributes to community wellbeing, from Lake Erie to Albany to Long Island.
Inspired by the dynamic connections throughout the food system, this logomark supports Field & Fork Network’s mission, vision, and plans for growth across the state.
From stickers and shirts, to tote bags and templates. We worked closely with Field & Fork to ensure all our work was easy to use and ready to share.
This set of iconography, inspired by gardens, farms, and fields will be used to illustrate the impacts and connections that are vital to Field & Fork Network.